State Farm in the Metaverse
In a partnership with iHeart Radio, State Farm moved into Roblox and Fortnite, where we hosted a series of music concerts with stars like Charlie Puth, Kelsea Ballerini, Jungkook and Monsta X. Our team was tasked with building State Farm’s presence in both games, integrating Jake from State Farm, and promoting the campaign on social.
The Sizzle
The Spaces
