Novartis in Culture

Throughout 2025 and 2026, pharmaceutical leader Novartis showed up in culturally relevant spaces, inspiring Americans to be proactive against prostate and breast cancer.

Novartis x NFL

Novartis and the NFL joined forces to spread proactive health awareness in a season-long effort that culminated at Super Bowl 60.

Teaming Up for Screenings

Teaming Up for Screenings

We drove cancer screenings by hosting community events at NFL stadiums across the country.

Teaming Up for Screenings

Teaming Up for Screenings

We drove cancer screenings by hosting community events at NFL stadiums across the country.

Teaming Up for Screenings

Teaming Up for Screenings

We drove cancer screenings by hosting community events at NFL stadiums across the country.

Teaming Up for Screenings

Teaming Up for Screenings

We drove cancer screenings by hosting community events at NFL stadiums across the country.

Teaming Up for Screenings

Teaming Up for Screenings

We drove cancer screenings by hosting community events at NFL stadiums across the country.

Novartis at the Hall of Fame

Novartis at the Hall of Fame

Our prep tent helped fans get ready for the Hall of Fame game and a lifetime of healthier living.

Novartis Hotseat Trivia

Novartis Hotseat Trivia

Throughout the season, we tested fans’s trivia knowledge while educating them about cancer.

Novartis at Super Bowl 60

Novartis at Super Bowl 60

Our photo op empowered fans to picture themselves as legends of healthy living.

Novartis at Super Bowl 60

Novartis at Super Bowl 60

Our photo op empowered fans to picture themselves as legends of healthy living.

Teaming Up for Screenings

Teaming Up for Screenings

Teaming Up for Screenings

Teaming Up for Screenings

Novartis at the Hall of Fame

Novartis Hotseat Trivia

Novartis x 98th Academy Awards

At People Magazine’s pre-Oscars party, Hollywood’s stars called for “Action!” against cancer with an AI-powered photo op experience.

Cox Communications

© 2026 James Choy