Blue Bunny Ice Cream
As a junior copywriter fresh out of portfolio school, I was tasked with developing the brand voice for the new Give In To The Bunny campaign across print, OOH, social and digital.
Print and OOH
Social
Mobile Rumble Unit
To drive sales of Bunny Snacks™, we targeted grocery store shoppers with a rumble ad that caused their phones to vibrate. Customers who checked their phones saw a “cold call” message from our mascot Blu.
Video - Cinemark Theaters
Blue Bunny Load’d Sundaes are the perfect action-packed, blockbuster treat for movie goers.