Blue Bunny

As a junior copywriter fresh out of portfolio school, I was tasked with developing the brand voice for the new Give In To The Bunny campaign across print, OOH, social and digital.

 

Print and OOH

 

The OOH ads were placed at the Clark/Lake train station in downtown Chicago.

 
 

Social

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Mobile Rumble Unit

To drive sales of Bunny Snacks™, we targeted grocery store shoppers with a rumble ad that caused their phones to vibrate. Customers who checked their phones saw a “cold call” message from our mascot Blu.

 
 
 

VIDEO - CINEMARK THEATERS

Blue Bunny Load’d Sundaes are the perfect action-packed, blockbuster treat for movie goers.